Training and Coaching Services
Media Skills Training
Media interviews call for a combination of abilities -- thinking on your feet, reading between the lines, listening carefully, and speaking with confidence.
Suppose it's 4 pm. You have a long list of things to do before your day is done, and now there is a reporter on the phone. You agree to do an interview -- do you have enough training and experience under your belt to feel sure that you can field any of the questions thrown at you?
Or -- you've done about a million interviews and are never nervous, if you are sitting comfortably in your own office or in a broadcast studio chair. But when 10 reporters approach and surround you, or when you don't have advance notice that a journalist is going to talk to you, you have the urge to cut and run.
Media skills training is a program of guided practice that results in a constantly increasing level of communications competence grounded in experience and control. Like working on a golf swing, a tennis serve, musical scales, or the perfect omelet, you have to practice until the motions become second nature. At WindWord Communications, we work with you to determine whether you need:
- Camera Q - work on developing your ability to communicate through a camera lens -- either for media appearances, web training, or YouTube opportunities
- The Basics - for those who have had limited or no previous experience with media appearances
An Intermediate Program - for those who want to step up their game
Advanced Techniques - for those with substantial media experience or for those who coach spokespeople within their organizations. This program features our media skills coaching presentation, Boost your Media Smarts, which combines media training fundamentals with insights gleaned from recent studies of the psychological concepts of emotional intelligence.
Media Skills in a Crisis - for those who want to prepare for intense media scrutiny in the context of crisis conditions for their industry. These techniques can also be developed within a full-scale crisis communications planning workshop.
Broadcast Coaching is available for radio or television news reporters, hosts, and anchors. Work on the basics or build on your experience or that of your staff, in developing voice, image, style, and presence.
Business Speeches and Presentations
You are facing an audience of your colleagues and professional peers in less than two weeks and you have no idea whether your speech will meet their expectations or send them off to sleep within 10 minutes. Your assistant says it's good - is that enough to go on?
Or suppose you are at the top of the short list for the position you want -- and you take yourself out of the running when you find out that it will mean that you'll have to deliver frequent presentations.
Our program Working the Front of the Room gives you the tools you need to stand up in front of any audience of any size. We work with you on sharpening your ideas and your phrases, on building your comfort level with microphones and stages, and on using your voice, your posture, your gestures, and your facial expressions to achieve your communications goals. We can also be your "shakedown cruise" for an upcoming speech, and give you honest feedback on what's working and what's not, or attend one of your speeches and provide post-presentation evaluation. Make the most of every opportunity to speak or present -- prepare (with effective, systematic training), focus (with coaching for each specific event), deliver (a compelling presentation), and evaluate (to lay the groundwork for the next time).
Meet, Greet, and Speak
It's not a full-scale speech, and there are no television cameras, but you'd still rather face a deep-sea dive with no oxygen tank than a situation requiring you to speak to a group. It may be making the toast at your daughter's wedding, asking a question at a conference, or rising to thank the guest speaker at a meeting. It's in public, it's speaking, and it's terrifying.
We can help calm that nervous feeling and put a steady tone into the voice with our workshop or coaching series Well Said: Public Speaking and other Fundamentals.
This workshop can also be customized for the requirements of specific business categories, such as trade show exhibitors. A trade show is a unique opportunity to speak to thousands of people. If you have invested an important part of your marketing budget in a booth, travel, accommodation, and follow-up expenses, make sure that you or your employees also have the skills to greet the prospective customers passing by, engage them, then bring them out of the aisles and up to your exhibit. Call us about booking a workshop in Meet, Greet and Speak at A Trade Show.
Voice and Visuals
Concentrate on two of the most important elements of a speech or presentation. We can help you improve your voice and/or the impression you leave with the visual part of your presentation.
And if a podcast is part of your online presence, spend a little time to achieve the right sound. Podcasting is a tremendous development. Where once only those who had a million dollars (or several) could set up a broadcasting station, now the Internet has made it possible for those with far fewer resources to take part in putting ideas and entertainment out into the world. You don't have to get a job with a station or catch the attention of radio and television decision-makers -- you can learn to podcast and bypass the "middleman". Give your production an edge that many don't have. We'll help you to develop your broadcast skills so that popping 'p's, sibilant 's's, and monotone voice patterns don't drive your listeners away.
All four of our Coaching Services can be booked in each of the following formats:
1. Workshop - Small group -- 2 to 6 people. Theory and practice, with numerous exercises, demonstrations, and opportunities for participation.
2. Workshop - Large group - 7 +.
3. Speech or presentation
2. Private coaching - one-to-one. Theory and practice, videotaping, consultation on individual communications challenges, feedback on message development and speechwriting, preparation for specific presentations. Guidance on dealing with habits such as uptalking, speaking too quickly, avoiding eye contact, and taking audible pauses.
- FINE TUNING -- In all circumstances, clients may also arrange for on-location coaching just before a presentation, speech, or media interview and/or an evaluation report, immediately following.
For more information, email firstname.lastname@example.org