The Media Communications Tool Kit for Small Business
by Gail Hulnick
A practical introduction to using public relations, news media, and social media methods to spread the word and raise your profile. The binder style allows you to build programs and campaigns, using strategies and tactics to prepare, focus, deliver, and evaluate your communications messages. Includes tip sheets, checklists, and recommended resources. A CD of digital templates that can be shared, stored, revised, edited, printed, and reused is also included.